Tassimo

I was lead creative for the Coffee Shop at Home campaign, overseeing key visual development and the full shopper toolkit. I developed the concept for the award-winning theatre unit, taking it from initial scamp through to final print-ready artwork. Inspired by premium café environments, the execution created a clear and engaging retail experience and received Silver at the 2024 POPAI Awards.

I was also lead creative on Tassimo’s Asda Tickled Pink partnership, developing concepts to support breast cancer awareness while bringing the campaign into the Tassimo brand world through accessible retail communications.