Pret At Home

A shopper marketing project for Pret, created to support the launch of their Pret At Home range into UK supermarkets. As lead designer, I worked from initial concept through to final artwork for POS, I developed a cohesive campaign across the shopper journey, including a full shopper toolkit, in-store theatre, editorial imagery, 3D rendering, animation, digital and social content.

The work focused on bringing Pret’s distinctive personality into a new retail environment, creating a flexible visual system that could work consistently across multiple formats and touchpoints.